How Ben & Jerry’s Activism Helps Scoop Up Customers | The Economics Of | WSJ
Ben & Jerry’s hasn’t shied away from taking a stand on social causes.
WSJ’s Annie Gasparro explains how that’s helped the brand remain a leader in the U.S. ice cream market, despite some backlash against its political stances.
Illustration: Adele Morgan
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
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