How Ben & Jerry’s Activism Helps Scoop Up Customers | The Economics Of | WSJ

Mon, 27 Feb 2023 15:48:27 +0000

Ben & Jerry’s hasn’t shied away from taking a stand on social causes.

WSJ’s Annie Gasparro explains how that’s helped the brand remain a leader in the U.S. ice cream market, despite some backlash against its political stances.

Illustration: Adele Morgan

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